ORV And SUV

Off road vehicle, as its name implies, is a vehicle that can travel in the wild and mountainous areas. Its representatives include Suzuki Jiminy, Mitsubishi Pajero, Land Rover in the UK and Changfeng Cheetah in China.

SUV is an extension of the concept of recreational vehicle. SUV is quite popular in recent years. It has some functions of an off-road vehicle and can partly meet the needs of family leisure. In order to meet the needs of the market, this kind of off-road vehicle is called a sport utility vehicle. The representatives of such models are VOLVO XC90, BMW X5, etc. As for which country and company the first off-road vehicle was produced, the war gave birth to it. On November 11, 1940, Willis sent two sample vehicles called "QUAD" to the US military. Both sample vehicles have the function of four-wheel drive or two wheel drive. In terms of comprehensive indicators, "Kuade" is outstanding. As a result, Willis' "Quad" model has become the national standard for off-road vehicles in the United States. Therefore, if it is necessary to find out the origin or ancestor of "off-road vehicles", then Willis' "Kuade" deserves it, because the basic characteristics of off-road vehicles established by "Kuade" are still the basic characteristics of today's off-road vehicles and the essence of today's off-road vehicles.

The development of off-road vehicles today seems to have gone through a circle: from the original drive off the road to conquer the dangerous natural environment to today's conquest of cities and urban consumers.

With the improvement of traffic conditions and the improvement of roads, off-road vehicles increasingly assume the role of a cultural symbol. Use it to express personality, relax and enjoy. In the 1990s, SUV models were derived, which partially satisfied the off-road complex of off-road vehicle enthusiasts.

Therefore, it can be said that the off-road vehicle belongs to the category of SUV, but SUV can never be said to be a pure off-road vehicle.

Let's turn our attention to China.

With the increase of people's income, off-road vehicles and SUVs will become more and more popular. According to the market survey conducted by a research company, the market demand for medium and high-end off-road vehicles and SUVs in China was 120000 in 2003 and will reach 200000 in 2009. In 2002, the total sales volume of domestic off-road vehicles and SUVs was 98600, of which 32200 were imported, accounting for 25.25 percent of the total imports of automobiles. However, it increased by 211.33 percent compared with 2001, much higher than the 50.82 percent growth rate of imported cars in the same period. After the "blowout of the family car market", some people predict that the next blowout may be the off-road vehicle and SUV market.

China's off-road vehicle market is at such a stage. Twenty or thirty off-road vehicle manufacturers, large or small, come to start and divide the big cake of the off-road vehicle market. Among them, Changfeng Cheetah, Beijing Jeep, Jinbei GM and other enterprises, such as the Romance of the Three Kingdoms, are in one side, but Changfeng Cheetah, like Wei, has taken a leading position in the competition. Since 1999, its market share has broken by more than 40 percent , which is far ahead in the industry.

The above situation shows that China's domestic market is basically different. The low-end products in the market are mainly SUVs, while the high-end products are mainly off-road vehicles. Then, in such a competitive market, it should be a good strategy to win by surprise and be unique. Therefore, the introduction of real off-road vehicles in the booming domestic SUV market should attract the attention of most consumers.

China is a country with mountains accounting for 2/3 of its land area, and road conditions determine the great future of off-road vehicles in China. This indicates that the market potential in China is huge.